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Claim: Bangle Left BMW Over Project i external link

BMW.SG | by Louis Soon | Fri, Feb 6

BMW.SG is the #3 Blogger for BMW

The clash was about whether Project i would fall under one of the three existing BMW brands (excluding Motorrad and M) or be serviced under a brand new label. Each of these brands - BMW, MINI and Rolls Royce has its own design language. Bangle then decided to fall on his sword rather than take re...

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