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Monday, Sep 14
GM's "Best Car Wins" Ads Need to Move On Fast from Chairman
Okay. That was interesting. Use a guy in his 60s who has been at the company for fifteen minutes to tell the public that General Motors is back and relevant? I have seldom heard so many people...in Michigan mind you, where I live!! go out of their way to ask me..."What are they thinking?" "Who is that gu...
Wednesday, Sep 2
Chrysler's Search for New Ad Agency Help Is On
Publicis agency Leo Burnett, which has Fiat (new Chrysler owner) overseas would like to keep its Buick and GMC business with General Motors, it seems. So, look for Publicis Hal Riney and other Publicis agencies to be deployed for Chrysler.
Wednesday, Aug 26
GM: "We Don't Need No Stinking Badges"
Cadillac and Chevrolet are the brands that are going to drive this company's sales and future. Sure, Buick and GMC are part of the mix too in the U.S. And Holden remains the brand in Australia. It could be that Opel stays in GM hands in Europe now, even after months of trying to sell it. And if Opel is s...
Sunday, Aug 23
VW Ad Review: Only Part of the Chaos Over Car Accounts in Ad Land
This is the argument being made in the halls of General Motors these days. New CMO Bob Lutz is now in charge of agency relationships. He is giving roster shops Campbell-Ewald, Leo Burnett, Modernista on GM’s remaining brands (Deutsch has Saturn but Saturn has been sold to Penske Automotive...
Tuesday, Apr 28
IT Took Recession and Looming Bankruptcy for GM To Make Right Brand Moves
In the parlance of corporate restructuring, GM is aiming to get “lean and mean.” Assuming it stays in business, these cutbacks would leave the company with Chevrolet, Cadillac, Buick and GMC trucks -- four brands, down from the eight that it has now.
Wednesday, Apr 1
GM May Need To Think About Killing Its Brand
The talk now is that GM may go into a quickie bankruptcy in June, and be divided into two companies--a good GM made up of Chevy, Cadillac, Buick and GMC; and a bad GM made up of Hummer, Saab, Saturn and Pontiac that would be isolated and sold off or wound down.
Thursday, Jun 21
The Best Buick Ever?
Handsome, powerful and well-priced, this upscale SUV is a cruise missile fired into the hot and highly competitive crossover wars
Sunday, Feb 25
Podcast: Oscar Green Limos
It's Oscar time, so what cars will the biggest stars be arriving in? Perhaps the brand-new bulletproof Mercedes Pullman limo, or maybe a ride that's a lot sportier and has no engine. Is Honda going to send its Crossroad crossover to the U.S. market? It is built on the Honda Civic platform, has t...
Monday, Aug 7
Podcast: Pickup Shoot-out
Pickup shoot-out GM readies some brand new well equipped bullets to take on the Ford F150, but what does the blue oval have up its sleeve. Is a high stakes shoot outat the pickup corral. Yet another emerging country might bring its cars to the US MARKET. Is this a good idea? Why rent when you can bu...
