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Thursday, Feb 7

Daily Podcast: The Power of No

Thumbnail One of the nice things about having a tightly-focused brand-- complete with an explanatory tagline-- is that you know when to say "no." Pontiac: We Build Excitement. Minivan? No. Crappy coupe. Uh-uh. Mercedes: Engineered Like No Other Car in the World. Cheap shit downmarket decontented seda...

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