VW Ad Review: Only Part of the Chaos Over Car Accounts in Ad Land external link

BusinessWeek | by David Kiley | Sun, Aug 23

BusinessWeek is the #1 News Source for Buick

This is the argument being made in the halls of General Motors these days. New CMO Bob Lutz is now in charge of agency relationships. He is giving roster shops Campbell-Ewald, Leo Burnett, Modernista on GM’s remaining brands (Deutsch has Saturn but Saturn has been sold to Penske Automotive...

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Thumbnail Going into GM's bankruptcy last July, rear-wheel-drive seemed all but dead, relegated to Cadillac (and not the whole lineup), body-on-frame trucks and the Corvette here in anticipation of new Corporate Average Fuel Economy standards. GM's ability to quickly add a Holden sedan with a C...
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