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GM's ad agency swap-out continues, and for Leo Burnett, out went Cadillac, in comes Buick and GMC. Burnett had been doing Cadillac's ad work since 1935, but was let go last year when the brand wanted to "move in a different direction." Now, GM has given Burnett the accounts for Buick and GMC, h...
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We can’t count the number of times we’ve applied the phrase “crucial to the automaker’s success” to a recent General Motors product, but here we go again: The 2010 Buick LaCrosse is absolutely “crucial to GM’s success.” It is. Really. Just like the Malibu before it. And the Equinox. And the Trav...
Wed, Oct 7 | from Leftlane