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Several years ago, Bob Lutz claimed it would have been smart for GM to utilize just a fraction of one year's multi-billion dollar marketing budget to fund the production of a Toyota Prius-contender. Eventually, Lutz's realization evolved into the Chevy Volt, however, the Volt won't com...
The brand was another problem for GM. It came to be a lightning for environmentalists, who say the suv brand as further proof that Detroit didn’t get America’s newfound green attitude. The greening of America may be more hype than reality, but there’s no question that GM lost the technology...
Thu, Oct 8 | from BusinessWeek