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Survey Says: To Sell Plug-Ins, Make ‘em Affordable 
Wired | by Chuck Squatriglia | Tue, Oct 20
A Ford Escape plug-in hybrid plugged in. Photo: Ford
Yet just 15 percent of all consumers cited reduced emissions as the main advantage to plug-in hybrids, Curtin said.
Photo of a Prius plug-in hybrid prototype at the 2008 Sustainable Mobility Seminar in Portland, Oregon: Toyota.
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