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Volt-style marketing the future of GM
When GM debuted the Chevy Volt a few years ago, Bob Lutz told the automotive world that GM would handle Volt development in a new way. Volt progress, or problems, would be shared in an open and transparent manner.
The brand was another problem for GM. It came to be a lightning for environmentalists, who say the suv brand as further proof that Detroit didn’t get America’s newfound green attitude. The greening of America may be more hype than reality, but there’s no question that GM lost the technology...
Thu, Oct 8 | from BusinessWeek