7 Months Ago, Times Colonist says (in Honda banking on Insight) Picking that day to introduce the successor to the world's first gasoline-electric hybrid vehicle is a no-brainer. The original Honda Insight was the first mass-produced gasoline-electric hybrid vehicle sold in North America. ...

8 Months Ago, Tech says (in [Column] Insight vs Prius: Which Will Save More Money?)  Japan
Norio Ano, who overseas the development of Honda "Insight" hybrid, responded to a media question about the pricing of its archrival, Toyota "Prius." The theme of this article is, "No, no, Mr Ano, Honda is more competitive than you think. ...

And www2.myfoxny.com says (in Inside the Honda Insight Hybrid) From the outside, it reminded me a tad of the Prius with its aerodynamic wedge shape. Inside, the dashboard and other surfaces felt solid and smooth, not cheap. "The all-new Honda Insight brings the cost of entry for hybrid technology within closer ...

And latimesblogs.latimes.com says (in Back-to-back hybrid smack: Prius vs. Insight) In the handful of people who might actually enjoy seeing gasoline return to $4 a gallon, let's include marketing managers for the 2010 Honda Insight and 2010 Toyota Prius, a pair of all-new hybrids set to do battle this spring. ...
Honda Insight SE CARkeys

And rumors.automobilemag.com says (in Honda CEO Will Not Lower Price of Insight, Cancels Large-Car Diesels) President says he will not lower the price of the 2010 Insight hybrid in response to Toyota cutting the price of its upcoming 2010 Prius hybrid. He also said a new hybrid powertain is in the works for larger cars that will take place of a clean diesel ...