2009 New York: Equus -- Why Hyundai Has Nothing To Lose external link

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Motor Trend Blog | Thu, Apr 9

Barely two years ago, many Americans would have laughed at the idea of a $60,000 Hyundai sedan. But the smooth and refined Genesis sedan is rapidly changing consumer perceptions of the Korean automaker. The Equus is a gamble, but Hyundai really has nothing to lose.

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