Brand Loyalty Fades external link

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Cars.com | by Stephen Markley | Thu, Oct 22

Cars.com is the #1 News Source for Hyundai

This means automakers have to sell products on an individual basis rather than relying on their brand. Toyota may rake in the dough on its top-selling car, the Camry, but when it comes to selling trucks, buyers still prefer the Ford F-150 to the Tundra.

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