True to the Brand? Proliferating Chryslers and Competing with Cadillac external link

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Motor Trend Blog | Fri, Sep 25

Press understood that Chrysler had become a niche automaker by popular demand and knew that is its long-term future. Not that there's anything wrong with that. Honda is a niche brand here, compared with GM, Toyota and Ford. For now, Hyundai and Kia are niche brands, although probably not for...

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