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With marketing like this: Jeep paid $3 million for placement in the film "Sahara" - yeah, "Sahara" 
Autoblog | by Jonathon Ramsey | Sun, Apr 22
Autoblog is the #2 Blogger for Jeep
Filed under: SUVs, Etc., Chrysler, DaimlerChrysler, Jeep
Making feature films is an imprecise business. Marketing is an imprecise science. Put the two together, and you get things like Chrysler paying $3 million to get the Jeep Wrangler Unlimited showcased in the 2005 film Sahara.
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