Aston-badged Toyota iQ? external link

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Automobile Magazine | Mon, Jun 29

Hey corporate guys who all seem hell-bent on ruining brands: you cannot boil a brand down to a grille. You can't slap an Aston-Martin-shaped grille on a Toyota iQ microcar and not hurt your brand.

Chrysler built a couple of LeBarons in Italy and slapped Maserati badges on them in the 1980s, to...

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Thumbnail And it’s not like cooperation between Japanese and French carmakers is such a long shot either. In fact, Citroën already makes a crossover called the C-Crosser on a Japanese platform, the Mitsubishi GS: a base for excellence like the Evo X and also for the abomination that is the Chrysler S...
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