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The original S-series Saturn cars were meant to compete with foreign small car makers by offering unique, reliable small cars. The success of this move can be debated, but they'd at least built a following. By 2000, they'd given up on the original mission of Saturn and tried to pass off an old...
Volkswagen Ad Account In Review: Agency Plum Deutsch/LA, which has handled Saturn and GM ad business, is widely expected to be invited to pitch. Since GM is in process of selling Saturn, its status on ... and more »
Mon, Aug 17 | from BusinessWeek