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Sunday, Jun 14
Kia Sees Forte as Game-Changer for Brand - Ward's Auto
Ward's Auto (subscription), MI Soul sales last month tallied 3885 units and came within 106 units of matching the combined May sales of the Scion xB and just-launched Nissan Cube. Soul buyers also have been more urban, bucking a long-time Kia trend of attracting small-town customers ...
Thursday, Jun 11
Supplier Roundup - Ward's Auto
Ward's Auto (subscription), MI Hayes Lemmerz International Inc.'s Saraburi, Thailand, plant will produce 16-in. alloy wheels for the Toyota Scion and 14-in. wheels for a Nissan Motor Co. Ltd. vehicle. Additionally, the facility will supply 15-in. alloy wheels for Autech Japan Inc., ...
Wednesday, May 20
Misgivings About Metrics - Ward's Auto
Ward's Auto (subscription), MI Others noted the poor finish for Toyota Motor Corp.'s Scion brand, which placed near last, while the Lexus and Toyota marques were second and third, respectively. Aren't Scion models heavily based on Toyotas sold overseas and assembled in the auto ...
Sunday, May 3
Don't Call Cube Cute or Mistake It for Scion xB - Ward's Auto
Don't Call Cube Cute or Mistake It for Scion xB I almost put on my report it was a Scion.” Nissan folks do not want to hear certain things about the Cube during a press preview: 1.) One has been in an accident. 2.) It was mistaken for a Scion xB. “The Cube is not an xB copycat,” Phil O'Connor, ...
Wednesday, Apr 15
Ford’s Mulally Takes to Twitter - Ward's Auto
Ward's Auto (subscription), MI Similar online viral marketing campaigns were utilized by Ford marketing chief Jim Farley, when he launched the Scion youth brand for former employer Toyota Motor Corp. The auto maker is placing greater emphasis on such marketing ploys, ...
Wednesday, Apr 8
Kia’s Whole Lotta Soul - Ward's Auto
Ward's Auto (subscription), MI The boxy model is not unique in conception, with the Honda Element and Scion xB already on sale in the US for years, and the Nissan Cube is arriving in May. All aim to provide something different, blurring the lines between car, minivan and utility ...
Friday, Mar 20
Toyota’s Scion Dwells Near Bottom of JD Power Dependability Study - Ward's Auto
By Christie Schweinsberg While the Lexus and Toyota brands placed third and fourth, respectively, in the recently announced 2009 JD Power Vehicle Dependability Study, Toyota Motor Corp.’s third US make, Scion, finds itself 30th of the 37 marques ...
Thursday, Mar 19
GM Exec Calls Chevy Camaro Statement of Long-Term Viability - Ward's Auto
Ward's Auto (subscription), MI For example, GM marketers expect Camaro to draw consideration from buyers shopping cars such as the Honda Civic SI, Scion tC, Infiniti G37 and Nissan 370Z as much as the Ford Mustang or Dodge Challenger. “This car has a much broader appeal,” Welburn ...
