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Scion - Marketing outside the box 
Consumer Reports | by info.rss@cro.consumer.org (Consumer Reports) | Mon, Jun 11
Consumer Reports is the #6 News Source for Scion
The real payoff for Toyota may not come from outright xB unit sales, but how well their Scion marketing effort pays off in the long term by bringing young buyers into the corporate family. The Scion nameplate is still so new that many buyers have yet to trade in, but of those who have, 45 percen...
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