SubscribeElsewhere on Autolust: Scion xD | Honda Fit | Toyota | Nissan Cube | Scion xB | Toyota RAV4 | Nissan Altima | Kia Soul | Toyota Corolla | Scion tC |
Video: Scion's Marketing Story: As You've Never Heard it Before 
YouTube | by rss@youtube.com (AdAge) | Thu, Nov 20
YouTube is the #14 Blogger for Scion
NEW Y0RK (YouTube.com/AdAge) -- Prior to the current economic crisis and Toyota's shift in product strategy, the SCION was one of auto industry's most extraordinary marketing success stories. And we haven't heard anyone summarize that tale better than Jeffrey Rayport did at the recent...
Try These Related Topics
More YouTube
Top Bloggers
Photo Gallery
Toyota Says 10 New Models in 2010; FT-86 a Scion?
If it becomes a Scion when it comes here in early 2012, it would likely be the most expensive model in that lineup, probably well over $20,000. Given what Carter said about Corolla/Camry/RAV4 volume, though, I'd bet Toyota in the U.S. is leaning toward the Scion brand instead of the Toyota bra...
Mon, Nov 2 | from Motor Trend Blog
