Toyota iQ: a recession proof car? external link

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businessweek.com | Thu, Oct 16

Tough times these might be but Toyota wasted no expense on the launch of its new "micro-premium" car, the iQ in Chiba, outside Tokyo, on Wednesday. Including Toyota employees, 1,000 people were in attendance at an event hall at Makuhari Messe, which serves at the site for the Tokyo Motor Sh...

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