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Earl Stewart On Cars
Earl Stewart On Cars (oncars.blogspot.com) has great Toyota news, photos, videos and more
Today
Earl Stewart: Consumerist or Capitalist?
“I’ve chosen to run the article below as my column this week. My dealership was honored to have this article published in Toyota Today, which is the nationally circulated magazine for all Toyota employees and Toyota dealers in the USA.” By Dan Miller
Sunday, Nov 8
Reflections on Scott Rothstein, Greed, Courage and Karma
Here’s what Karma [or whatever you want to call it] has done for me. As of last month, my Toyota dealership in Lake Park, FL [population 9000] has sold more cars in this year than any other car dealer in Florida except two. We are the 4th largest volume Toyota dealer in the Southeast USA and the 34...
Sunday, Oct 4
Are Car Manufacturers and Dealers “Grasping for Salvation?
Last week Akio Toyoda, the CEO of Toyota, apologized to his customers, employees, and stockholders. He said that Toyota had suffered from “hubris” [Overbearing pride or presumption; arrogance], “undisciplined pursuit of more” and “denial of risk and peril”. He said that Toyota now is “...
Friday, Aug 28
A Sea Change in the Way Cars Are Sold?
More evidence of this sea change of Americans gravitating to invest, save, and spend their money only with those whom they can trust is my rapidly expanding market share. I outsell my two nearest Toyota dealer competitors to the south of me combined. I outsell the three nearest Toyota deale...
Wednesday, Aug 5
The Achilles’ heel of Car Dealerships [and even good businesses like Costco]
I’m often asked why my Toyota dealership in North Palm Beach is so successful. My dealership is actually located in the tiny little town of Lake Park [population 8,721 as of the last census]. I’m on the city border of North Palm Beach, so I advertise my location there so people can find me. I ment...
Saturday, Jun 6
The Internet Price is the Lowest Price for a New Car
Internet car buyers are the wave of the future. The retail car business is going through rapid changes and the old fashioned, price-haggling way of buying cars is slowly but surely becoming obsolete. If you haven’t already, now is the time to join the ranks of the smart, sophisticated car bu...
Friday, May 22
A Victory for Florida Car Buyers In The War Against the Dealer Fee!
I congratulate Palm Beach Toyota and Royal Palm Toyota for their decision to eliminate their dealer fee. It took a lot of courage, especially during these severe economic times, to eliminate an extra $899 profit per car sold which was going right to the bottom line. But now, by including all...
Wednesday, Apr 22
A Conversation with Bob Woodward about Integrity in the Media
Seven other Toyota dealers and I spent several hours with the renowned Washington Post reporter, Bob Woodward, on Sunday, April 18th. We met at the Newseum in Washington D.C. and then had lunch together at the Capital Grille next door. This once in a lifetime experience was my reward for being...
Monday, Feb 9
Maybe Your Car Dealer is a Good Guy
There is a Japanese phrase, “genchi genbutsu”, which translated literally means “go to the place and see”. Toyota Motor Corp. employs this principal. Even the Chairman of the Board of Toyota will often go into a manufacturing plant, walk out onto the floor, roll up his sleeve, and plunge it i...
Monday, Nov 3
How to Maximize Your Prius Fuel Economy - By Rick Kearney
Rick Kearney is one of three Toyota Certified Master Diagnostic Technicians at Earl Stewart Toyota and the dealerships Resident Hybrid Genius. Rick travels with Earl regularly on the Lecture Circuit dispensing advice and answering questions for Florida consumers about their vehicl...
Monday, Oct 6
When We Make a Mistake
Reacting quickly to a mistake like this is crucial. My sales manager made a poor judgement call and made a decision to ask the customer to bear the brunt of his mistake. It was a small amount of money to the dealership, but it was a very big deal for our customer. This afternoon, Edwin's mother too...
Wednesday, Sep 3
A Victorious First Step toward Outlawing the Dealer Fee
My name is Earl Stewart. I was born in Ft. Lauderdale, FL in 1940. I graduated from PBHS in 1958, University of Florida in 1963, BS Physics, and Purdue University, 1964, MSIA. I worked for Westinghouse for four years as an Electronics Engineer. I jointed my father in business in 1968. He founded St...
Sunday, Feb 24
Earl Stewart Is Responsible for Car Dealers’ Bad Reputation?
The only accurate way to measure customer satisfaction is by measuring how many customers who buy a car from you buy their next car from you…customer loyalty. In your service department how many customers bring the car they bought from you back to you for service…customer retention. Toyot...
Grandma’s and Grandpa’s “Freedom Machine”
Yesterday afternoon my customer’s Grandson and Stepson visited me in my office. They continued to demand that I rescind the lease [Only the leasing company, Southeast Toyota Finance can rescind the lease] and absorb the thousands of dollars in depreciation on 1 month old used car. They su...
